HAVAYOLU YOLCU TAŞIMACILIĞINDA SOSYAL MEDYA FAALİYETLERİNİN TÜKETİCİ TUTUM VE DAVRANIŞLARI ÜZERİNDEKİ ETKİSİNİ İNCELEMEYE YÖNELİK BİR ARAŞTIRMA

The decline of ticket prices to reasonable levels, the increase airports and change in perception geographical distance have also increased interest airline passenger transportation sector. Therefore, it’s important determine attitudes behaviors passengers as consumers for all segments In this study, effect social media on consumer behavior air transportation, whose role has been shown by different studies recent years, examined with an experimental study. findings study show that there are significant differences those who exposed content compared not. Also, perceptions may according gender age. It’s hoped results will contribute marketing practitioners industry expand literature.